Academy of Brain produces research-based soft skills e-learning for organizations. Their content is built as short microlearning videos covering topics like leadership, teamwork and growth mindset. Rather than just selling a course library, they work with clients to design learning programs around specific development goals.
Academy of Brain runs a document-heavy B2B sales process where a wide decision-making unit reviews proposal before a deal moves forward.
"Our sales process is very document-heavy. We share a lot of information, and the decision-making unit is so large that many people influence it. Managing that volume of documents and distributing it to everyone is quite challenging."
Janne Nieminen, Sales & Marketing Director
That single statement captures the bottleneck that many B2B companies with similar sales profiles face. It was never a question of having good material. The challenge was getting that material in front of every decision-maker at the right time, without relying only on email threads that some stakeholders might never see. Academy of Brain's experience mirrors a wider industry pattern. Modern B2B deals nowadays commonly involve over four stakeholders. Each added person brings their own questions, objections, and need for information.
Noux's Digital Sales Room gave Academy of Brain one secure, centralized workspace for every document, reference, and conversation tied to a deal. This replaced the scattered email approach that had previously slowed things down. Instead of a single buyer juggling attachments and forwarding files to colleagues, the whole buying group gets its own access to the same current material.
That shift matters because it removes the dependency on one person acting as a bottleneck. Everyone in the decision-making unit can access the sales room, review what matters to their role, and come back whenever they need to, rather than waiting on a forwarded email that may or may not reach them.
Academy of Brain's clearest result is a quantifiable one: at least one month cut from a sales cycle that typically runs six to nine months. For a document-heavy process with a large buying group, that reduction represents a meaningful share of the total timeline.
What stands out just as much is how quickly that value appeared. Academy of Brain notes the benefits showed up right after the first customer meetings using the platform, not months into a drawn-out rollout. Getting started required little setup work beyond adding existing materials and creating a few templates. There was no lengthy onboarding period standing between Academy of Brain and real results, which addresses a common hesitation sales leaders have before committing to new technology.
Customers responded with curiosity since the approach was new to them, and materials stayed accessible at all times rather than sitting in inboxes waiting to be noticed. That early momentum, paired with the ongoing invitation effect pulling more stakeholders in, is what compounds into a shorter path from first meeting to signed deal.
One feature stood out as particularly useful for Academy of Brain: the platform's invitation capability. It lets buyers pull additional colleagues into the sales room, effectively extending distribution without extra effort from the sales team. The invitation feature does real work here, turning passive recipients into active participants who recruit their own colleagues onto the room.
"The features that help to get the whole buying group on board are especially useful. Noux has invitation features that buyers use quite actively. They invite more and more people to the room and in practice they do part of our work for us in spreading the information."
Buyers invite more people in on their own initiative, which in practice completes part of the distribution job that would otherwise fall on the sales team. Materials also stay available around the clock, so stakeholders review what they need on their own schedule instead of waiting on another email reply.
Academy of Brain didn’t stop at a single use case. The platform now supports three distinct areas of the business, and each one strengthens the others.
|
Use case |
How it's applied |
Benefit |
|---|---|---|
|
Sales |
Used directly in every customer case |
One shared space replaces individual email chains for each deal |
|
Partners |
Shares large volumes of material across a wide partner network |
Keeps a broad, external network up to date without manual follow-up |
|
Marketing |
Supports activities like webinars |
Organized, consistent distribution makes follow-up faster |