Noux Digital Sales Room is revolutionizing the way B2B companies like Nordic Paper & Packaging navigate complex sales processes. By centralizing essential tools such as sales rooms, key documents, AI Notetaker, electronic signatures, and HubSpot integration, the platform empowers sales teams to streamline workflows, enhance customer engagement, and close deals faster.
For businesses dealing with high-value, multi-stakeholder transactions, the challenges of coordinating materials, managing long sales cycles, and keeping all decision-makers informed can be daunting. Noux Digital Sales Room simplifies these processes, providing a single, user-friendly location for organizing and sharing critical documents, personalized videos, and insights.
This use case highlights how Nordic Paper & Packaging (NPP) leveraged the platform to overcome traditional B2B sales challenges, improve efficiency, and deliver more personalized and convenience experience for both NPP team and clients.
“Our team is very small, but we have multiple businesses that cover various industrial markets with hundreds and even thousands of products that require very good efficiency in value-add sales, so this combination creates need to manage everything centralized with whole team access to information and its sharing with stakeholders”.
Nordic Paper & Packaging (NPP) serves as the exclusive agent for UPM-Kymmene Corporation in South Africa, representing their innovative range of printing and specialty papers, plywood and timbers. NPP is also the official agent for the Walki Group, Loparex and Lunawood in the region.
With a focus on sustainability and innovation, NPP connects South Africa with environmentally responsible forest companies from Finland. While printing and converting paper remains the core of their business, the company’s growth is increasingly driven by plywood, timber, and WPC materials—key components in the rapidly advancing bioforest industry.
Founded in 1994, NPP has been bridging the gap between Finnish expertise and South African markets for nearly three decades. From its inception as an agency for the Finnish paper company Kymmene Corporation, NPP has grown into a trusted partner for sustainable and innovative forest products.
This case study delves into Nordic Paper & Packaging’s (NPP) journey with Noux Digital Sales Room, showcasing how the platform has revolutionized their sales process. To provide deeper insights, we spoke with Leo Lähteinen, Business Development Manager at NPP in Cape Town, South Africa.
“Our sales process is often lengthy and involves multiple phases because the buying group usually consists of business leaders and technical experts. Selling high-ticket deals also means dealing with extended sales cycles, which adds complexity to the process.”
The main difficulty is coordinating with a diverse group of stakeholders from various business areas, each requiring specific information at different stages in each of their buying process.
High-ticket sales typically involve extensive documentation and materials that need to be prepared, shared, and frequently updated.
“We used to send numerous emails with various links and attachments to various stakeholder project team members, - and challenge become to find all materials from various emails which made it time consuming and inconvenient for both our team and the customers”.
“On average, a buying group consists of 4-10 members, each with specific needs. Typically, the group includesvarious managers, sales teams and key decision-makers from C-levels.
Without centralized access to materials, the process becomes complicated and inefficient, as each member needs tailored information to make informed decisions.”
When NPP adopted the Noux Digital Sales Room, the sales became noticeably more convenient.
“With Noux Digital Sales Room, all materials are centralized in one user-friendly location, accessible to the entire stakeholder case group with a single click.”
“Customers have welcomed the new tool by accessing it regularly, which has streamlined information sharing and reduced the overall process time in decision making.
The Key Documents feature in Noux allows me and/or my team members to quickly add and organize a wide range of materials tailored to the stakeholders’ group’s needs. This includes product information documents, prices, certificates, client and project references, product video demos, articles, newsletters, use cases, and more.
Additionally, me and/ or my team members make sure to include not just the people in the meeting but all relevant stakeholders by either requesting their emails or allowing the prospect to add them directly to the room during the process. My team can also add content to the room as per clients requirements.
This comprehensive approach ensures that everyone has access to same information, significantly enhancing engagement and speeding up the decision-making process.”
NPP effectively uses personalized sales video content within the sales room, customized for each client. The videos help to create more personal touch with the stakeholders as people want to deal with people, that makes it easier to communicate complex information and build stronger client relationships.
“Personalized videos are fairly new but effective way to be more personally connected with various stakeholders. After first meeting, enquiry or engagement, I quickly create a room per the case and add personalized video before sharing the room—it only takes a few minutes.”
We want to create more personal approach and convenient information sharing and value add service to all our stakeholders in all the business areas smoothly and conveniently.”
“It’s been a great addition to our workflow when so much work has to be done efficiently across various business areas and numerous stakeholders. Even though we use an external signature tool within the corporation, this integrated feature has made contract signing much more efficient.
It’s perfect for handling various cases, share information quickly with various stakeholders and still keeping existing information intact, added with e-sign for convenient order processing.
Having everything managed directly within the sales room has streamlined the process, making it easier for both our team and clients to be up to date with all the cases, case related materials and update various stakeholders quickly across business areas.
NPP has experienced significant benefits from using the AI Notetaker, which seamlessly integrates with Meets and Teams meetings. The tool automatically generates detailed transcripts and AI-powered summaries, eliminating the need for manual note-taking.
This feature allows the team to focus fully on the conversation, ensuring that all key points and action items are captured accurately and easily reviewed later.
The AI Notetaker has become an essential part of the sales process, improving efficiency and making follow-ups smoother.
“The AI Notetaker has been a great addition. It captures everything from meetings automatically, allowing our team to focus on the discussion and listening as well as give value add inputs and ask strategic questions for successful solution procurement.
It even generates an AI-powered summary of the meeting, which is very useful.
For me, having the summary and full transcript available immediately after the meeting makes it easy to update HubSpot with all the key points. It’s streamlined our process as client meeting details and key points are accessible by my team for further actions.
The electronic signature feature in Noux Digital Sales Room streamlines the process of finalizing agreements by integrating the signing directly within the platform, the case room where all details were shared. This built-in feature eliminates the need for external signature tools, speeding up deal closures and providing a seamless experience for both the sales team and clients. It offers a convenient and secure solution, reducing delays and making it easier to move contracts forward quickly and efficiently.
Whether it is the agreement or contract, the process is faster and more reliable.
“Switching to the Noux electronic signature feature has been great value-add to our workflow convenience. It allowed our clients to sign off documents through Noux room case link, saving time and reducing complexity in our workflow.
It’s ideal for handling deal agreements, job contracts, and other documents requiring signatures. Having everything managed directly within the sales room has streamlined our process, enabling our team to work more efficiently and ensuring a smooth experience for our clients.”
The integration of the digital sales room with HubSpot has delivered significant advantages for NPP. By seamlessly syncing data from the sales room into HubSpot, it improves the quality of CRM insights and reduces the need for manual data entry.
This streamlined approach allows for more accurate tracking of client interactions and enables better decision-making throughout the sales process.
“The integration saves me a lot of time and enables more precise customer analysis. I really appreciate that I can create the sales room directly from the HubSpot deal card and access it from the same place.
This makes juggling between tools seamless and efficient. Plus, the data flowing from Noux into HubSpot helps me quickly catch up on activities and meeting notes, keeping everything in sync and easily accessible.”
NPP has received positive welcome from clients about the Noux Digital Sales Room tool. “Many stakeholders have used the rooms successfully and have experienced easy access to all necessary materials,” Leo shares.
“I would highly recommend it. This tool has improved efficiency and convenience and allowed us to give personal touch to clients. It has shortened our process cycle and it is continuously enhancing the customer experience.”
Explore how Nordic Paper & Packaging (NPP) drives innovation and sustainability in the paper, timber, and plywood industries. Representing leading Finnish forest companies in South Africa, NPP offers:
With a commitment to innovation and sustainable practices, NPP continues to be a leader in forest-based products.
Visit NPP.co.za to learn more about their offerings and discover how they can support your business today!