Goodin is a data and AI consultancy company that is part of the Reaktor ecosystem. Goodin helps organisations turn data into better decisions by combining analytics, AI, business understanding, and strong human-centric thinking.
The company is known for its data empathy philosophy, where technology is always built around real people and real decision-making.
As Goodin continues to grow rapidly, the need for scalable, clear, and client-friendly ways of working across sales and customer projects has become increasingly important.
Goodin works closely with customers in engagements where several stakeholders from both organisations collaborate around shared materials, discussions, and decisions. Traditionally, this often meant fragmented communication across emails, documents, and different tools.
Goodin wanted a single, clear workspace where customer collaboration, materials, and conversations could live together—without adding complexity for either internal teams or customers.
With Noux Digital Sales Room, Goodin centralised customer-facing collaboration into a single, intuitive environment. Materials, versions, comments, and discussions are all available in one shared room that customers can easily access.
“We have received positive feedback from our customers about our way of working. The model is clear and easy to follow, and clients appreciate having everything in one place.”
Jarmo Rajala, Co-founder & CEO
Rather than sending multiple emails or links, Goodin can guide customers to a single space that supports both sales discussions and ongoing collaboration.
One of the most valuable features for Goodin has been the AI Notetaker, which automatically creates meeting summaries from customer meetings.
The Notetaker works reliably across different languages, including Finnish, and produces clear summaries that can be used immediately.
Instead of keeping meeting notes separate, Goodin can share the AI-generated summaries directly inside the sales room, alongside other materials. This makes it easy for customers to revisit decisions, align internally, and stay on track without extra follow-up work.
Goodin is growing quickly, both in terms of people and customer engagements. As part of this growth, the use of Noux has been expanded to support more customer-facing work and internal collaboration.
Noux has become a natural part of how Goodin works with customers—supporting clarity, consistency, and scalability as the organisation grows.
Noux is fully integrated with Goodin’s HubSpot CRM, and the impact has been significant.
Customer activity in the sales room, such as meetings, engagement, and shared content, flows automatically into HubSpot. This has improved CRM data quality without increasing manual reporting or administrative work.
“Especially having automatic meeting summaries available directly in our CRM has been extremely valuable for us.”
Jarmo Rajala
The integration ensures that customer insights are always up to date, easily accessible, and consistently documented, without slowing down day-to-day work.