A Mutual Action Plan (MAP) is a continuously updated list built jointly by the seller and the buyer. It outlines what has happened, where things currently stand, and what will happen next.
At its best, a MAP also shows what each step is designed to achieve, which is why it’s often referred to as a Mutual Success Plan.
It’s not just a tool for the sales team. A MAP is a shared view that enhances cooperation, accountability, and trust between the buying and selling teams.
Clarity and predictability: A MAP helps you understand where you are in the buying process and what decisions or actions are needed next.
Faster sales cycle: When all parties see progress and next steps, decisions happen more quickly.
Transparency and trust: A shared plan makes the process open and reliable, strengthening customer relationships.
Clear overview: Every project phase, stakeholder, and milestone is visible in one place.
Shared rhythm: Buyers can easily follow what’s been agreed and when the next steps occur — without digging through email threads.
Better process control: The MAP helps the buying team understand what’s required to move toward a purchase decision.
A digital sales room brings together all sales- and purchase-related materials, information, and conversations in one accessible place.
When the MAP is part of the sales room, everyone involved can see the latest version of the plan right alongside all other materials — proposals, references, product demos, and contract drafts.
This centralized visibility eliminates confusion and improves collaboration, especially in complex B2B sales processes involving multiple stakeholders.
When meeting summaries generated by Noux Notetaker are directly linked to the MAP, a new level of transparency emerges:
You can see who has participated in discussions.
You can also see what was discussed and what was agreed.
This creates a living, continuously updated view of the collaboration and its progress.
Below is an example MAP from a fictional company, showing how simply progress and goals can be represented in a shared action plan:
Action plan
April 29 – Meeting: Mikko, Anne, and Esa-Matti ✅ summary attached
May 23 – Review of collaboration model ✅ summary attached
Sept 2 – Status meeting ✅
Sept 22 – Decision meeting
Possible contract 🖋
Possible implementation: Workshop and steering group
Goal: Improved buying experience and increased sales performance 📈
Such a view offers both seller and buyer a transparent, easy-to-update shared plan that supports successful collaboration from start to finish.
Both sides stay aligned on progress and responsibilities.
Communication and trust improve.
The sales cycle accelerates, and the buying process becomes smoother.
A digital sales room makes the MAP a seamless part of everyday sales and procurement.
A Mutual Action Plan brings clarity, efficiency, and confidence to every stage of the buying journey, for both sellers and buyers alike.