What is OFAP?
OFAP (Open Founding Alliance & Platform) helps companies access direct EU funding opportunities – from individual development projects to large-scale international consortia worth tens of millions of euros.
This is a highly consultative service, where successful sales require building understanding, trust, and engagement across multiple stakeholders.
CEO Tomi Räsänen recognized that traditional ways of sharing materials and managing communication through email threads were no longer sufficient.
"We wanted to present our materials in a clearer, more compelling way and gain visibility into whether they are actually being read and how customers move forward in the process."
Tomi Räsänen, CEO
A clearer way to move deals forward
OFAP implemented Noux sales rooms as a core part of their sales process immediately after the first meeting. Once the initial discussion has taken place, all follow-up communication and materials are centralized in one place.
In practice, this means that instead of sending scattered emails and attachments, the entire sales conversation continues in a structured and guided environment. As Räsänen describes:
“After the first meeting, everything goes through Noux. It’s a clear way to continue the conversation and keep everything organized.”
A key part of this approach is personalized video communication. A short follow-up video makes the interaction more human and helps the customer quickly understand the overall context. “It feels completely natural now. Video makes communication more personal and much clearer", Räsänen explains.
No more guessing customer intent
One of the most impactful changes for OFAP has been the visibility into customer behavior. With Noux, they can clearly see who from the customer organization is involved, when they engage with materials, and what content they focus on. Räsänen explains how this changes day-to-day sales work:
“I can immediately see when a customer visits the room and what they are looking at. That helps me decide whether to wait for their response or reach out proactively.”
This fundamentally shifts sales from guesswork to data-driven decision-making. Instead of relying on intuition alone, actions are guided by real customer engagement. At the same time, the full buying group becomes more visible, even if not everyone joins meetings directly.
A seamless experience – from first meeting to signed agreement
OFAP uses Noux throughout the entire sales process. Sharing materials, continuing discussions, and finalizing agreements all happen within the same environment.
This creates a clear and structured buying experience for the customer. All relevant information is available in one place, eliminating the need to search through emails or attachments. Customers have noticed the difference as well:
“One large Finnish company specifically praised the tool – it’s a clear and well-structured system that stands out from traditional ways of working.”
Ease of use enables scalability
According to Räsänen, one of the key success factors has been how easy Noux is to use. Creating a sales room and sharing materials takes only minutes, making it easy to adopt in everyday work. Räsänen says, “It only takes a few minutes to set up a room. Once the templates are in place, everything works really fast.”
Pre-built templates in multiple languages also support OFAP’s international operations and ensure consistent, high-quality communication.
Better visibility leads to better results
Noux has brought clarity and confidence to OFAP’s sales process by making it more transparent and easier to manage. Sales teams have continuous visibility into how customers progress and what captures their interest, enabling faster and more precise responses.
According to Räsänen, this has a direct impact on results: “Noux doesn’t just improve the buying experience and streamline our sales work – it also improves our sales hit rate.”
Who is Noux for?
OFAP recommends digital sales rooms especially for organizations selling expert services or complex solutions where building customer understanding is essential.
“For any company where the service requires explanation and customer understanding needs to be built, this kind of approach works extremely well.”
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