Digital Sales Dictionary
Get clear, up-to-date explanations for today’s modern sales terms in Noux’s growing sales glossary, designed to help sales teams speak the same language.
A-G - Digital Sales Dictionary
| Term | Definition | Read more / Related to |
| account-based marketing | Targeted marketing strategy focused on a defined set of high-value accounts. |
|
| account-specific video | Personalised video tailored to a specific account’s context and needs. | Personalised Sales Videos |
| AI notetaker | An AI tool that transcribes and summarizes meetings automatically. | AI Notetaker |
| AI sales coach | An AI assistant that analyzes rep performance and suggests sales improvements. | AI Sales Coach |
| AIDA | Classic model: Awareness → Interest → Desire → Action in the buyer journey. | |
| analytical crm | CRM focused on analyzing customer data to inform decisions. | Integrations |
| annual recurring revenue (ARR) | Yearly income expected from subscription contracts. | |
| ask AI | Ask AI helps Noux users get instant, tailored answers and suggestions directly inside the tool. | Ask AI |
| business intelligence (BI) | Tools/processes that transform data into strategic insights. | |
| buyer behavior | Study of how and why buyers make purchase decisions. | |
| buyer collaboration room | Shared digital space for buyer–seller document and discussion work. | Digital Sales Room |
| buyer experience portal | Buyer-facing hub for content, interactions, and deal info. | Digital Sales Room |
| buyer persona | Semi-fictional profile of an ideal customer based on data. | |
| buyer portal | Secure digital area where buyers access resources and updates. | Digital Sales Room |
| buyer workspace | Buyer’s interactive environment for collaborating on deals. | Digital Sales Room |
| buyers remorse | Post-purchase regret that can affect satisfaction/returns. | |
| buying criteria | Standards buyers use to evaluate purchase options. | |
| buying experience hub | Centralized platform that guides buyers through selection. | Digital Sales Room |
| buying group | Stakeholders jointly involved in purchase decisions. | |
| buying intent | Indication a prospect is ready to purchase soon. | |
| buying journey | Steps a buyer takes from need to purchase decision. | |
| buying process | Internal procedures an organization uses to buy products. | |
| buying signal | Observable action indicating purchase interest. | |
| buying workspace | Collaborative area for buyers to manage decision tasks. | Digital Sales Room |
| call for proposal | Request inviting vendors to submit formal offers. | |
| challenger sales model | Sales approach that teaches, tailors, and takes control. | |
| click-through rate (CTR) | % of users who click a link out of total impressions. | |
| client portal | Secure area where clients access services and info. | Digital Sales Room |
| closing ratio | % of leads converted into won deals. | |
| complex sale | Long, multi-stakeholder B2B deal requiring strategy. | |
| compounded annual growth rate | Annualized growth rate over multiple years. | |
| content sharing | Distributing sales/marketing content to stakeholders. | Sales Content Management |
| contract sharing | Providing contract docs to internal/external parties. | Sales Content Management |
| contract signing | Formal agreement execution between parties. | Electronic Signature |
| conversion | Turning a prospect into a desired action (lead/customer). | |
| conversion funnel | Stages prospects pass from awareness to conversion. | |
| conversion path | Steps a visitor follows to complete a conversion. | |
| conversion rate | % of users completing a desired action. | |
| CRM | System for managing customer interactions and data. | Integrations |
| CRM integration | Connecting CRM with other systems for seamless data flow. | Integrations |
| cross selling | Selling related or complementary products to an existing customer. | |
| custom video message | Personalised video created for a specific prospect or customer. | Personalised Sales Videos |
| customer acquisition cost | Total cost to gain a new customer (marketing + sales expenses). | |
| customer collaboration hub | Central place for the customer and the company to collaborate on content/tasks. | Digital Sales Room |
| customer follow-up video | Video sent post-interaction summarizing next steps or insights. | Personalised Sales Videos |
| customer lifetime value | Total revenue expected from a customer over their full relationship. | |
| customer portal | Secure site where customers access info, support, and resources. | Digital Sales Room |
| customer success | Proactive support ensuring customers achieve desired outcomes. | |
| cycle of sales | Full sequence of activities from lead to closed deal. | |
| deal closing | Final phase where agreement is accepted and sale is secured. | |
| deal cycle | Time span from initial contact to deal closing. | |
| deal flow | Rate and quality of potential deals entering the pipeline. | |
| deal room | Digital space where sellers and buyers share docs and negotiate. | Digital Sales Room |
| decision maker | Person authorized to approve or reject a purchase decision. | |
| demo video | Video demonstrating product features and use cases. | Personalised Sales Videos |
| digital contract | Contract created, delivered, and stored in digital form. | |
| digital deal room | Online environment for managing deal documents and collaboration. | Digital Sales Room |
| digital sales room (DSR) | Digital hub where sellers share tailored content and engage buyers. | Digital Sales Room |
| direct sales | Selling products directly to customers without intermediaries. | |
| discovery call | Early conversation to uncover buyer needs and fit. | |
| document sharing | Distributing files to stakeholders for review or use. | Sales Content Management |
| document tracking | Monitoring who views/engages with shared documents. | Sales Content Management |
| electronic signature / e-signature | Electronic method of signing legal documents. | Electronic Signature |
| employee engagement | The level of commitment and connection employees have at work. | |
| ERP | An enterprise system that manages core business processes and data. | |
| fair market value | The price that a willing buyer and seller agree on in the open market. | |
| feature walkthrough video | Video guiding users through specific product features. | Personalised Sales Videos |
| field sales rep | A salesperson who meets customers in person, outside the office. | |
| follow-up recap video | Summary video sent after meeting outlining key points. | Personalised Sales Videos |
| go to market (GTM) strategy | Plan to launch and sell a product to target customers. | |
| gross margin | Revenue minus cost of goods sold, expressed as a percentage. | |
| guided selling | Tools/processes that lead sellers or buyers through choices. |
H-N - Digital Sales Dictionary
| Term | Definition | Read more / Related to |
| ideal customer profile | Description of best-fit customer for a product or service. | |
| inbound | Leads that come from marketing efforts like content and SEO. | |
| inside sales rep | Remote salesperson who sells via phone/email/video. | |
| key account room | Dedicated space for managing and engaging top accounts. | Key Account Room |
| key performance indicators | Metrics used to measure business success. | |
| lead engagement | Interaction between a lead and your content or reps. | |
| lead generation | Process of attracting and capturing new prospects. | |
| lead nurturing | Ongoing engagement to move leads toward purchase. | |
| lead qualification | Assessing if a lead fits the criteria to be a potential buyer. | |
| lead scoring | Assigning values to leads based on behavior and fit. | |
| lifetime value (LTV) | The total value a customer brings over their relationship. | |
| marketing qualified leads | Leads judged more likely to become customers based on engagement. | |
| meeting follow-up video |
A video sent after a meeting that restates key points, actions, and next steps to reinforce alignment and clarity.
|
Personalised Sales Videos |
| meeting recording | Saved video/audio of a live meeting for review or sharing. | AI Notetaker |
| net promoter score (NPS) | A metric of customer loyalty based on the likelihood to recommend. |
O-U - Digital Sales Dictionary
| Term | Definition | Read more / Related to |
| offer walkthrough video | Video explaining an offer’s features and benefits. | Personalised Sales Videos |
| onboarding | Process of welcoming and training new customers or users. | Onboarding Room |
| onboarding demo | Demo guiding new users through initial setup and usage. | Onboarding Room |
| onboarding room | Dedicated space for users to access onboarding resources. | Onboarding Room |
| one-to-one video | Personalised video created for an individual recipient. | Personalised Sales Videos |
| operational CRM | CRM focused on automating sales, marketing, and service tasks. | Integrations |
| outbound sales | Proactive sales outreach to prospects by reps or channels. | |
| overcoming objections | Sales process of addressing buyer hesitations to close deals. | |
| pain point | Problem or challenge a buyer wants to solve with a solution. | |
| partner room | Shared space for collaborating with partners on deals/content. | Partner Room |
| personalised demo video | Tailored product demo for a specific prospect. | Personalised Sales Videos |
| personalised follow-up video | Custom post-meeting video with recap and next steps. | Personalised Sales Videos |
| personalised outreach video | Custom video used to engage a prospect. | Personalised Sales Videos |
| personalised proposal video | Video that explains a customized sales proposal. | Personalised Sales Videos |
| personalised sales video | Sales video tailored to a prospect’s context. | Personalised Sales Videos |
| personalised video | Video customized to a specific viewer or account. | Personalised Sales Videos |
| pipeline | Visual representation of deals at various sales stages. | |
| pipeline velocity | The speed at which deals move through the pipeline. | |
| positioning statement | Clear description of a product’s unique value proposition. | |
| post-meeting recap video | Video summarizing outcomes after meeting. | Personalised Sales Videos |
| post-meeting video | Video sent after a meeting that restates key points, actions, and next steps for clarity. | Personalised Sales Videos |
| predictive analysis | Using data to forecast future trends or outcomes. | |
| predictive CLV | Forecast of customer lifetime value using analytics. | |
| presentation sharing | Distributing slide decks to stakeholders. | |
| product demo video | Video showing how a product works and its value. | Personalised Sales Videos |
| proposal overview video | Video summarizing key elements of a proposal. | Personalised Sales Videos |
| proposal portal | Hub for sharing and reviewing proposal documents. | Digital Sales Room |
| proposal review video | Video walking through proposal details. | Personalised Sales Videos |
| proposal sharing | Sending proposal docs to stakeholders. | Digital Sales Room |
| proposal walkthrough video | Video explaining each section of a proposal. | Personalised Sales Videos |
| qualified lead | Lead vetted as meeting criteria for sales follow-up. | |
| quote walkthrough video | A video that explains a price quote to a buyer. | Personalised Sales Videos |
| reference | Existing customer or case used to validate credibility. | |
| reference video | Video testimonial or case study from a customer. | Personalised Sales Videos |
| request for information | Buyer’s formal request to gather product/service details. | |
| request for proposal | Document inviting vendors to submit detailed offers. | |
| request for quotation | Buyer’s request for price quotes from vendors. | |
| retention rate | Percentage of customers retained over a period. | |
| return on investment (ROI) | Measure of profitability relative to investment cost. | |
| revenue | Total income generated by sales of goods/services. | |
| sales acceleration | Video sent after a meeting that restates key points, actions, and next steps for clarity. | Personalised Sales Videos |
| sales automation | Use of tech to automate repetitive sales tasks. | |
| sales calls | Phone or video conversations aimed at progressing deals. | |
| sales coaching | Guiding reps to improve skills and performance. | AI Sales Coach |
| sales collaboration space | Shared environment where sales teams work on deals/content. | |
| sales content delivery | Sending relevant sales content to prospects at the right time. | Sales Content Management |
| sales content hub | Central repository of sales content. | Digital Sales Room |
| sales content management | Organizing and updating sales content assets. | Sales Content Management |
| sales content portal | Buyer-facing hub for accessing sales content. | Digital Sales Room |
| sales cycle | Period from lead identification to deal close. | |
| sales demo video | Video demonstrating product value for potential buyers. | Personalised Sales Videos |
| sales development rep | The rep focused on qualifying leads and booking meetings. | |
| sales enablement | Process and tools that equip sales to sell effectively. | |
| sales enablement platform | A tool set that manages and delivers sales enablement resources. | Digital Sales Room |
| sales funnel | Buyer progression stages from awareness to purchase. | |
| sales lead | Potential buyer showing initial interest. | |
| sales methodology | Structured approach for how sales are executed. | |
| sales operations | Functions that support the sales process and systems. | |
| sales pipeline | Visual of opportunities at each sales stage. | |
| sales portal | Secure area for sales teams to access tools/content. | |
| sales presentation | A pitch or demo given to buyers to aid their decision. | |
| sales process | Steps sales teams follow to close deals. | |
| sales productivity | Efficiency and output of sales reps. | |
| sales proposal presentation video | Video presenting a sales proposal. | Personalised Sales Videos |
| sales prospect | Contact that is likely to become a buyer. | |
| sales qualified lead (SQL) | Lead vetted by sales as ready for direct engagement. | |
| sales roles | Defined responsibilities within a sales org. | |
| sales sequence | Ordered steps of outreach to engage leads. | |
| sales territory | Geographic or segment area assigned to a rep. | |
| sales training | Instructions to improve sales knowledge/skills. | AI Sales Coach |
| segmentation | Dividing the audience into groups by shared traits. | |
| service level agreement sla | Contract specifying service expectations and metrics. | |
| signature request | Request a signature via the e-signature workflow. | Electronic Signature |
| social selling | Using social networks to research and engage prospects. | |
| software as a service (SaaS) | Subscription-based software delivered online. | |
| solution selling | Sales approach focused on solving buyer problems. | |
| stakeholder alignment | Ensuring all key stakeholders share the same goals. | |
| stakeholder engagement | Interacting with stakeholders to influence outcomes. | |
| testimonial video | Customer video sharing positive experience or results. | Personalised Sales Videos |
| top of the funnel | Early stage where prospects enter awareness. | |
| total addressable market (TAM) | Total demand for a product/service in a market. | |
| total available market | Same as the total addressable market (TAM). | |
| unique selling point (USP) | A distinct feature that sets a product apart. | |
| upselling | Encouraging purchase of a higher-value product. |
V-Z - Digital Sales Dictionary
| Term | Definition | Read more / Related to |
| value proposition | Clear statement of product benefits and value. | |
| value statement | Articulated benefits that support positioning. | |
| value triangle | Model showing value components: outcomes, experiences, costs. | |
| virtual deal room | Online space for managing and deal documents. | Digital Sales Room |
| virtual sales room | Digital hub where buyers access tailored sales content. | Digital Sales Room |
| warm call | Outreach to a contact with prior context or engagement. | |
| warm email | Follow-up email to a prospect with prior interaction. | |
| weighted pipeline | Pipeline adjusted by deal value and probability. | |
| whitespace analysis | Identifying gaps in market coverage or accounts. | |
| win rate | % of opportunities that close successfully. |
“With Noux, I have broken my own sales record. The salesroom clearly enhances the buying experience, differentiates us from our competitors, and helps communicate the value of collaboration to the entire buying team.”
Santeri Pasanen
CEO
